QualifiedLead Insights
Lead from Social, explained.
A working library for growth teams turning everyday social intent into qualified pipeline.
Who Follows an Ivy League University? Columbia University Audience Review
We analyzed 30,759 profiles engaging with Columbia University's fanpage: 1 in 3 in the New York tri-state area, 44% women, $40.
Explore by topic
Libraries that cover the full path from defining a Qualified Lead to scoring the communities that produce them.
Lead Fundamentals
What a Qualified Lead is, which intent signals matter, and the CPL and CAC math behind them.
ExploreGrowth Playbooks
Repeatable plays for cutting CPL, testing outreach, and building a pipeline your team can reuse.
ExploreAI & Social Intelligence
How AI reads social behaviour at scale, and how to keep every Lead from Social privacy-compliant.
ExploreAudience Reviews
Scored reviews of Fanpages and Communities, rated on size, engagement, intent fit, and freshness.
ExploreCase Studies
ROI breakdowns from teams putting Qualified Leads to work.
ExploreLatest insights
New definitions, plays, and community reviews, written for the people who own pipeline.
Case Study: How an IELTS Centre Could Fill Two Cities' Classes from One Social Audience
An illustrative case study: a language centre with branches in Hanoi and Ho Chi Minh City uses the IELTS Forecast Group audience, a free mock test and two city campaigns. Full cos…
Case Study: A Study Abroad Agency Reaching Families Planning for the US
An illustrative case study: a licensed study abroad agency uses the Vietnamese in USA audience and a free webinar on US study costs and visas. Funnel, cost and ROI breakdown.
Case Study: A B2B SaaS Reaching Small Business Owners in the US and Canada
An illustrative case study: a scheduling and invoicing tool uses the Keap fanpage audience to reach small business owners with separate US and Canada campaigns. CAC and payback br…
Case Study: A New York Test Prep Company Targeting a University Audience by Neighborhood
An illustrative case study: a graduate test prep company uses the Columbia University fanpage audience, split across Manhattan, the outer boroughs, New Jersey and Connecticut. Cos…
Case Study: A Skincare Brand's Sampling Campaign and the Honest Math of Repeat Orders
An illustrative case study: a Vietnamese skincare brand uses the HannahOlala audience for a nationwide sampling campaign. Why the first orders do not pay for it, and why repeat pu…
How AI Turns Social Communities into Qualified Leads
From a public Facebook group to a scored list your team can use: the four stages of social intelligence, explained in business language, with numbers from seven audiences in our s…
Audience Reviews spotlight
Communities ranked by Lead Potential Score: size, engagement, intent fit, and freshness, scored out of 10.
| Community | Platform | Industry | Market | Lead Potential | Review |
|---|---|---|---|---|---|
|
HannahOlala
Beauty creator, 1.6M followers
|
Facebook Page | Beauty & Skincare | Vietnam | 8.3/10 | Read review |
|
Vietnamese in USA Community
Community group, 181K members
|
Facebook Group | Immigration & Travel | Vietnam | 8.0/10 | Read review |
|
Columbia University
University page, 520K followers
|
Facebook Page | Education | United States | 7.9/10 | Read review |
|
$100M Mastery Club
Founder community, 43.8K members
|
Facebook Group | Entrepreneurship | Global | 6.5/10 | Read review |
|
IELTS Forecast Group
IELTS group, 178K members
|
Facebook Group | Education | Vietnam | 6.4/10 | Read review |
Turn these communities into qualified leads.
Every audience in the system is scored before your team spends a minute on outreach. Start with the communities most likely to produce a Qualified Lead.