Social platforms hold one of the richest records of what people care about: the groups they join, the pages they follow, the topics they engage with. Social intelligence is the work of turning that public activity into something a sales and marketing team can act on.

Here is how QualifiedLead does it, in four stages, without the jargon.

1. Discover the community

Everything starts with a community whose purpose signals a need: a group preparing for the IELTS exam, a page for a small business CRM, a community of founders working on their offers. The narrower the purpose, the stronger the signal. Our research team also records the public facts about each community, such as member count, posting volume and growth, before anything else happens.

2. Identify the people

Our AI Lead engine then identifies the public profiles connected to that community. Across the seven audiences we have reviewed so far, it identified 307,753 profiles, from 3,651 in the smallest audience to 234,836 in the largest.

An audience seated in a conference hall watching a presentation
A community is a room full of people with a shared reason for being there. The first job is to understand who is in the room. Photo: Unsplash.

3. Structure the data

Raw profiles are not useful on their own. The engine organizes them into the fields a marketer needs: location, gender, age group, relationship status and whether a contact channel such as email is available. That is what turns "a big group" into findings like these:

  • In the Vietnamese in USA group, nine of the top ten locations are in Vietnam, not the US.
  • In the HannahOlala audience, 77.5% of profiles are women.
  • In the Columbia University audience, one in three profiles is in the New York tri-state area.

4. Score the audience

Finally, our research team gives each audience an editorial Lead Potential Score from four parts: size, engagement, intent fit and freshness. Scores in our reviews so far range from 5.8 to 8.3. The score does not say whether an audience is good or bad; it says how to use it. See Lead Scoring 101.

What AI does not do

  • It does not choose your offer. People in a community share a need, not a budget.
  • It does not replace judgement. A community's name can mislead, and the data is there to check it.
  • It does not grant permission. Consent and local privacy rules still apply to every message. See Privacy-First Lead from Social.

See the four stages in action: explore audiences on QualifiedLead.